When I started making jewelry it was just fun. Friend’s inquiries about pendants or earrings really made the dream start to take shape, as it may be happening to many of you. You have started wondering if you could make jewelry for a living. Well, the answer is as simple as YES. Every jewelry artist has started somewhere, and the lucky ones that today show their pieces on jewelry magazine covers started with little or no money and no clues about where the jewelry experience was going to take them.
Making jewelry is therapeutic and profitable, you can make it at home, be your own boss, work at the hours when you feel best and, above all, is a wonderful profession in which you add beauty to people’s lifes through your jewels. Making jewelry is fun!
But why is it that so many jewelry makers, some very talented, fall along the way and never reach their full potential? Mainly, for reasons that do not have to do at all with Jewelry Making, and the most common four are lack of commitment, procrastination, lack of confidence and of course, lack of knowledge about business and marketing techniques.
It is said that it takes 21 days to leave or start a habit. Changing from procrastinator to effective jewelry maker takes less, I think, but many of the things that will start showing its benefits in the (near) future must start being done today!!! Making a big decision like leaving your “proper” job really need a strong commitment to avoid ending up to your nose with debts and wondering “ What did I do wrong?” If you really want to success in this business, here are 10 tips that will help you start avoiding the more common beginner mistakes:
1. This is your trip, not anybody’s: be very careful with the advice you follow and try to stay always within your own limits and desires. Focus on learning the business and stop listening to what people would do if they were you. Read jewelry websites, marketing and sales articles and never stop learning new things.
2. If you don’t have a studio, set up one. Yes, as small business owners we must sacrifice home spaces to our business. Cluttering the dining room or using a small corner will affect directly into your productivity and creativity. You need space, organization, light, and a door you can close whenever you decide your work has finished for today.
3. Organize your time effectively: work as many hours a day as in a “proper” job…well, the truth is that you will find that you will need more than proper job hours to get everything done! As in point 2, we must also sacrifice time.
4. Set up a blog/website. There are many free webs and blogs to choose from. Avoid repetitive descriptions and talk a little about yourself in every post. Take your time to write a good biography and take a good picture of yourself. Read other websites for examples and study the texts – which ones are more appealing to you, and why? Promote yourself in any way you find.
5. Dare to dream – do not underestimate yourself and try every crazy idea that comes to you mind... all of the biggest jewelry artists of the world were somewhere you are now. They made it because they were bold and trusted their own abilities. That business card design or new packaging boiling in your head deserves, at least, a try. What would you lose?